I normally shy away from selling my soul, but I do love what Red Bull does with its athletes. Constantly pushing them to the extremes, and launching insane competitions so they can show off their skills. Plus, unlike other sports beverages, when they sponsor something, they don’t entirely smack you in the face with reminders of who’s footing the bill.
Another reason they’re awesome is that they often provide footage of their events free of charge, and for a show like Daily Planet, that means we can get great content and stretch a dollar at the same time. I put together this feature on Ontario’s own Sam Medysky, the Canadian National Champion of kiteboarding, at the Red Bull King of the Air competition. The promo is above, and you can check out the story here: Red Bull Kiteboard